Hong Kong Key To China
Sisters Anne and Maria Tyrie have been travelling into Asia for years and through key contacts in the Chinese fashion manufacturing industry have built up their Christchurch business. Yesterday, the owners of fashion label Soeur Design and attached Merivale fashion house spoke to a Christchurch seminar on how to develop key relationships in Hong Kong, the gateway to mainland Asia.
They were keynote speakers at a seminar "Hong Kong - The key to doing business in China", along with Tony Baird, the managing director of Christchurch-based Eaton Corp, and Bonnie Shek, Australia- New Zealand director of the Hong Kong Trade Development Council. Anne Tyrie said getting work done in China could be the right choice for the right type of garment. Asia generally had access to a wider range of fabrics and the manufacturers worked themselves to find a solution to problems.
They use New Zealand and Chinese manufacturers, but about 85 per cent of the work is done overseas. They work hard to keep a good relationship with key business contacts once they find them. "You do have to be careful they don't lose face. It's the same thing if we tell them (to change something), it's never their fault," she said.
They base their business from their Merivale shop, and also have a North Island shop in Martinborough as well as 35 agents who do showings to invited clients in regional New Zealand. Anne Tyrie adds "soeur" is French for sister and the company was established in 1989 in Christchurch.
New Zealand Trade and Enterprise North Asia regional director Merv Stark said North Asia was New Zealand's largest trading region. "China has been the strongest of any of our major markets in recent years ... ," he said.
"We believe the North Asia region offers more opportunities for New Zealand's future growth than any other region. The proposed Free Trade Agreement between China and New Zealand will only increase these opportunities."
They were keynote speakers at a seminar "Hong Kong - The key to doing business in China", along with Tony Baird, the managing director of Christchurch-based Eaton Corp, and Bonnie Shek, Australia- New Zealand director of the Hong Kong Trade Development Council. Anne Tyrie said getting work done in China could be the right choice for the right type of garment. Asia generally had access to a wider range of fabrics and the manufacturers worked themselves to find a solution to problems.
They use New Zealand and Chinese manufacturers, but about 85 per cent of the work is done overseas. They work hard to keep a good relationship with key business contacts once they find them. "You do have to be careful they don't lose face. It's the same thing if we tell them (to change something), it's never their fault," she said.
They base their business from their Merivale shop, and also have a North Island shop in Martinborough as well as 35 agents who do showings to invited clients in regional New Zealand. Anne Tyrie adds "soeur" is French for sister and the company was established in 1989 in Christchurch.
New Zealand Trade and Enterprise North Asia regional director Merv Stark said North Asia was New Zealand's largest trading region. "China has been the strongest of any of our major markets in recent years ... ," he said.
"We believe the North Asia region offers more opportunities for New Zealand's future growth than any other region. The proposed Free Trade Agreement between China and New Zealand will only increase these opportunities."
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