Stylish Affordable Concept Shopping
For the Press, April3, 2001
Soeur Design has introduced concept shopping to Christchurch with the opening of its new store at 48 St Albans Street.
The exciting new retail experience is about lifestyle shopping, offering quality but affordable designer fashion for you and your home.
A warm, inviting ambience pervades the spacious new store, a fusion of fashion, furniture, and art. Customers are encouraged to browse at their leisure, taking time to tailor a new seasonal wardrobe and select pieces of furniture and art for their home which make a statement about their personality and lifestyle.
Soeur Design is where owners, sisters Ann and Maria Tyrie, their daughters Jodi O'Loughlin and Kylie Darling, and staff Aimee Stewart, Mary-Anne Adams, and Sue Foley-Flynn share with the discerning buyer a passion for the good things in life.
The boutique Soeur Design label follows fashion but offers its own fresh interpretation, recognising the lifestyle, colouring, figure proportions and style of New Zealand women.
"Fit, comfort, and style are the three key elements to our designs," they say.
Soeur Design's clothing is made in New Zealand and China, the label having gained a nation-wide reputation for quality and style at an affordable price. It is a label that appeals to women aged 18 to 94, a tribute to Ann and Maria's commitment to a high level of design and styling. The clothing is sold throughout New Zealand through a network of 50 agents and three retail outlets.
Fabrics, many of which are sourced from the world's fashion capitals, texture and colour, attention to detail, use of unusual/ interesting design elements, and quality finishing offer a point of difference with the Soeur Design label.
Mid-winter stock arriving includes a black velvet jacket with diamond-studded zip, mud-finish silk pants, soft satin masculine- styled dinner jacket and matching stretch-fabric pants, coat dress and matching angled skirt in a waterproof-type fabric, and twisted cable-knit jersey with high neck and fluted sleeve.
Accessories are big in the new store, from sterling silver jewellery, fashion watches, and handbags to fur-trimmed gloves and wool scarves, adding the finishing touch to that new outfit.
With their frequent trips to China, Ann and Maria unearthed an opportunity to import authentic Chinese furniture.
Each piece is hand-selected by the two women who travel two days inland by bus and train to buy from an original source. They have an eye for pieces that function well within the New Zealand home and will buy to order.
They invite people with any particular requests to call at the store before their next buying trip at the end of this month.
The furniture, which includes large cabinets, sideboards, and occasional pieces, is displayed throughout the store, juxtaposed with metal furniture sourced from New Zealand and Australia and local art, offering plenty of inspiration to create a personalised living space.
They say gone are the days of a home filled with rimu furniture: "People now want to fill their homes and lives with texture and expressions of their personality."
Soeur Design has made a commitment to support young and budding local artists, the store's walls becoming the canvas on which to display original works of art. In doing so, the sisters are remaining faithful to their father's advice of always saving up and buying an original as you'll treasure it for life. The store is also to host art exhibitions.
Soeur Design has plans for future growth that honours the sisters philosophy of celebrating the good things in life. Produce from their olive grove (premium-quality olive oil) and vineyard (pinot noir, riesling, and chardonnay wines) will find its way in store, and they have plans to extend their range of clothing and accessories.
Soeur Design has introduced concept shopping to Christchurch with the opening of its new store at 48 St Albans Street.
The exciting new retail experience is about lifestyle shopping, offering quality but affordable designer fashion for you and your home.
A warm, inviting ambience pervades the spacious new store, a fusion of fashion, furniture, and art. Customers are encouraged to browse at their leisure, taking time to tailor a new seasonal wardrobe and select pieces of furniture and art for their home which make a statement about their personality and lifestyle.
Soeur Design is where owners, sisters Ann and Maria Tyrie, their daughters Jodi O'Loughlin and Kylie Darling, and staff Aimee Stewart, Mary-Anne Adams, and Sue Foley-Flynn share with the discerning buyer a passion for the good things in life.
The boutique Soeur Design label follows fashion but offers its own fresh interpretation, recognising the lifestyle, colouring, figure proportions and style of New Zealand women.
"Fit, comfort, and style are the three key elements to our designs," they say.
Soeur Design's clothing is made in New Zealand and China, the label having gained a nation-wide reputation for quality and style at an affordable price. It is a label that appeals to women aged 18 to 94, a tribute to Ann and Maria's commitment to a high level of design and styling. The clothing is sold throughout New Zealand through a network of 50 agents and three retail outlets.
Fabrics, many of which are sourced from the world's fashion capitals, texture and colour, attention to detail, use of unusual/ interesting design elements, and quality finishing offer a point of difference with the Soeur Design label.
Mid-winter stock arriving includes a black velvet jacket with diamond-studded zip, mud-finish silk pants, soft satin masculine- styled dinner jacket and matching stretch-fabric pants, coat dress and matching angled skirt in a waterproof-type fabric, and twisted cable-knit jersey with high neck and fluted sleeve.
Accessories are big in the new store, from sterling silver jewellery, fashion watches, and handbags to fur-trimmed gloves and wool scarves, adding the finishing touch to that new outfit.
With their frequent trips to China, Ann and Maria unearthed an opportunity to import authentic Chinese furniture.
Each piece is hand-selected by the two women who travel two days inland by bus and train to buy from an original source. They have an eye for pieces that function well within the New Zealand home and will buy to order.
They invite people with any particular requests to call at the store before their next buying trip at the end of this month.
The furniture, which includes large cabinets, sideboards, and occasional pieces, is displayed throughout the store, juxtaposed with metal furniture sourced from New Zealand and Australia and local art, offering plenty of inspiration to create a personalised living space.
They say gone are the days of a home filled with rimu furniture: "People now want to fill their homes and lives with texture and expressions of their personality."
Soeur Design has made a commitment to support young and budding local artists, the store's walls becoming the canvas on which to display original works of art. In doing so, the sisters are remaining faithful to their father's advice of always saving up and buying an original as you'll treasure it for life. The store is also to host art exhibitions.
Soeur Design has plans for future growth that honours the sisters philosophy of celebrating the good things in life. Produce from their olive grove (premium-quality olive oil) and vineyard (pinot noir, riesling, and chardonnay wines) will find its way in store, and they have plans to extend their range of clothing and accessories.
Labels: soeur design
posted by 65UNDER.COM at
6:27 PM
0 Comments:
Post a Comment
<< Home